we believe

  • that we all have infinite potential, if only we have the courage to bring our entire self to everything we do. If everyone brought 100% of themselves to work there would be more happiness, greater productivity and an endless stream of innovation and great ideas; there would be less stress and corruption, and fewer mistakes.
  • that play is more creative than work. When people are happy, they work harder and smarter.
  • that there is so much more to "mind" than is contained in the space between your ears.
  • that art and science are both good, and are even better together.
  • that if you want to learn, you should learn to make mistakes, and make them fast.
  • in hard work, and that talking about it is no substitute for doing it.
  • that when we re-connect mind, body and environment we have access to an infinite range of solutions and ideas.
  • that there is often more to be learned from risk than from research. That risk IS research, it is almost always faster and often cheaper
  • that genius is in all of us. It is nothing more elusive than a combination of knowledge and playfulness, and the ability to make connections......
  • that when we exclude diversity of thought, intelligence and experience we risk repeating our old mistakes


a selection of rather clever people who agree with us...

“If people did not sometimes do silly things, nothing intelligent would ever get done.” 

– ludwig wittgenstein

“The most profit oriented companies are not the most profitable.”

– john kay ("obliquity")

“It is true that a mathematician who is not something of a poet will never be a perfect mathematician.”

– k.weierstrauss

“At the very best, a mind enclosed in language is in prison."

– simone weil

“Movement is the mother of all cognition: It forms the I that moves before the I that moves forms movement.”

– jaana parviainen

“Take each and every step as though you were putting your life on the line……….Technique could never provide me with the wherewithal to achieve what I’ve set out to do. What do I care whether you’re skillful or not?  What I do care about though is that your performance makes me walk away afterwards feeling grateful for being alive.”

– kazuo ohno

"Probably it is better to put off using words as long as possible and get one's meanings as clear as one can through pictures and sensations"

–george orwell

some recommended reading from authors we admire